Completely forgot about this!
If I remember correctly, one part of our survey was to see if people's perception of private information had changed by comparing to an article from the year 2000 that asked the same questions. Other questions were to determine if people felt they knew what their information was used for and how they decided when to give up something they deem private.
I think the most interesting thing we walked away with how willing people were to giving up certain information now compared to 13 years ago. Other than the fact the people are less willing to share information across the board, the three highlighted ones in the image below really caught our eye.
Our guess as to why this is, is that people now have a heightened awareness of privacy issues now compared to back in 2000. This results in an increased need to prove your site is secure, trustworthy, and uses the provided information only for the main purpose of the site. Back it 2000, there was less information gathering, hacking, spamming, and fewer people trolling around, so people probably trusted other people on the internet more.
As more and more news breaks about breaches of privacy and hacking schemes and as our information on the internet get more important to our lives, I would think these numbers will continue to drop.
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